⏱️ 1 min read
BMW plans to position Alpina as a direct Porsche competitor, slotting the brand between its top-tier models and Rolls-Royce. This strategy pits Alpina against established luxury performance marques like Porsche and Maybach.
BMW plans to position Alpina as a direct Porsche competitor, slotting the brand between its top-tier models and Rolls-Royce. This strategy pits Alpina against established luxury performance marques like Porsche and Maybach.
Read the full article at Road & Track